Job Description: Product Marketing Manager job

www.makhijaplacement.com

 Company Overview-Product Marketing Manager job

Product Marketing Manager job | We are a prominent manufacturing company based in Sector 05, Faridabad, Haryana. Our organization is dedicated to producing high-quality products and maintaining a strong market presence. We are looking for a talented and experienced Product Marketing Manager to join our team and drive our marketing initiatives.

Position Overview-Product Marketing Manager job

The Product Marketing Manager will be responsible for developing and executing marketing strategies that enhance product visibility, drive sales, and increase market share. This role requires a blend of technical knowledge, marketing expertise, and strategic thinking. The ideal candidate will have a background in mechanical engineering and substantial experience in the marketing field.

Key Responsibilities-Product Marketing Manager job

1. Marketing Strategy Development
– Market Research: Conduct thorough market research to identify market trends, customer needs, and competitive landscape. Analyze data to inform marketing strategies and product positioning.
– Strategic Planning: Develop and implement comprehensive marketing plans that align with company goals and product objectives. Focus on increasing market share and product visibility.
– Brand Positioning: Define and communicate the unique value propositions of our products. Ensure consistent brand messaging across all marketing channels.

2. Product Launch and Promotion
– Launch Strategy: Plan and execute product launches. Coordinate cross-functional teams to ensure timely and successful product introductions.
– Promotional Campaigns: Design and implement promotional campaigns, including online and offline marketing activities, to boost product awareness and sales.
– Content Creation: Oversee the creation of marketing materials such as brochures, presentations, videos, and website content. Ensure that all content accurately reflects product features and benefits.

3. Customer Engagement
– Customer Insights: Gather and analyze customer feedback to understand their needs and preferences. Use insights to refine marketing strategies and product offerings.
– Customer Relationships: Build and maintain strong relationships with key customers and stakeholders. Provide them with relevant product information and support.
– Events and Trade Shows: Organize and participate in industry events, trade shows, and conferences to showcase products and engage with potential customers.

4. Sales Support
– Sales Collaboration: Work closely with the sales team to provide them with the tools and information needed to effectively sell products. This includes training materials, product demonstrations, and competitive analysis.
– Sales Enablement: Develop and deliver sales enablement programs to enhance the sales team’s product knowledge and selling skills.
– Lead Generation: Implement lead generation strategies to identify and qualify potential customers. Track and analyze lead conversion rates to improve marketing efforts.

5. Digital Marketing
– Online Presence: Manage the company’s online presence, including website, social media, and online advertising. Ensure that digital marketing efforts are aligned with overall marketing strategy.
– SEO and SEM: Optimize digital content for search engines and manage search engine marketing campaigns to drive traffic and increase visibility.
– Analytics: Use digital marketing analytics tools to measure the effectiveness of marketing campaigns. Provide regular reports and recommendations for improvement.

6. Product Management Collaboration
– Product Development: Collaborate with product development teams to provide market insights and customer feedback. Ensure that new products meet market needs and expectations.
– Pricing Strategy: Develop pricing strategies that reflect market conditions, competitor pricing, and product value. Monitor pricing trends and adjust strategies as needed.
– Lifecycle Management: Manage the product lifecycle from launch to retirement. Make recommendations for product improvements and new features based on market feedback.

7. Budget Management
– Budget Planning: Develop and manage marketing budgets. Allocate resources effectively to maximize ROI on marketing activities.
– Cost Control: Monitor and control marketing expenditures to ensure that activities stay within budget.

Qualifications and Skills-Product Marketing Manager job

Educational Background
– Degree: Bachelor’s degree in Mechanical Engineering (B.Tech) is required. A master’s degree in marketing or business administration is a plus.

Professional Experience
– Experience: 3-4 years of experience in product marketing, preferably in the manufacturing industry. Experience in marketing mechanical products is highly desirable.
– Technical Skills: Strong technical understanding of mechanical products. Ability to communicate technical concepts to non-technical audiences.
– Marketing Expertise: Proven track record in developing and executing successful marketing strategies. Experience with digital marketing, content creation, and promotional campaigns.

Communication Skills
– Verbal Skills: Excellent verbal communication skills with the ability to present ideas clearly and persuasively to internal and external stakeholders.
– Written Skills: Strong written communication skills for creating marketing materials, reports, and correspondence.

Analytical Skills
– Data Analysis: Ability to analyze market data, customer feedback, and campaign performance metrics. Use data to make informed marketing decisions.
– Problem-Solving: Strong problem-solving skills with the ability to identify issues, develop solutions, and implement changes effectively.

How to Apply-Product Marketing Manager job

Interested candidates are invited to submit their resume and cover letter detailing their relevant experience and qualifications. Please send your application to [email protected] with the subject line “Product Marketing Manager Application”

Makhija Placement
☎️:- +91-9136437977, 8920508558
📧:[email protected]
🌐:-www.Makhijaplacement.com

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