Job Description: Digital Marketing job at School

www.makhijaplacement.com

Company Overview-Digital Marketing job at School

Digital Marketing Job at School | Our esteemed school, located in Ballabhgarh Tigaon, Haryana, is dedicated to providing high-quality education to students. We believe in nurturing young minds and equipping them with the knowledge and skills necessary to excel in their future endeavors. As part of our commitment to excellence, we are looking to expand our digital presence and engagement with the community. We are seeking a talented and experienced Digital Marketing Executive to join our team and drive our online marketing efforts.

Position Overview-Digital Marketing job at School

The Digital Marketing Executive will be responsible for developing, implementing, and managing marketing campaigns that promote our school and its programs. This role requires a creative thinker with excellent analytical skills and a deep understanding of various digital marketing channels. The ideal candidate will have a proven track record of successfully executing digital marketing strategies and achieving measurable results. They will be responsible for enhancing our online presence, increasing brand awareness, and driving enrollment growth.

Key Responsibilities-Digital Marketing job at School

Digital Marketing Strategy
– Campaign Development: Develop comprehensive digital marketing strategies to promote the school’s programs and events. Identify target audiences and create tailored marketing campaigns to reach them effectively.
– Content Creation: Create engaging and high-quality content for various digital platforms, including website, social media, email, and blogs. Ensure content aligns with the school’s brand and messaging.
– SEO and SEM: Optimize the school’s website and content for search engines to improve organic search rankings. Manage paid search campaigns to drive targeted traffic and increase conversions.
– Social Media Management: Develop and execute social media strategies to enhance the school’s online presence. Manage social media accounts, create posts, and engage with followers to build a strong online community.
– Email Marketing: Plan and execute email marketing campaigns to communicate with current and prospective students, parents, and stakeholders. Segment email lists and personalize content to maximize engagement.

Performance Analysis
– Data Analytics: Monitor and analyze the performance of digital marketing campaigns using analytics tools. Track key performance indicators (KPIs) such as website traffic, conversion rates, and social media engagement.
– Reporting: Prepare regular reports on campaign performance and provide insights and recommendations for improvement—present findings to the school’s management team.
– A/B Testing: Conduct A/B testing on various marketing elements, such as ad copy, landing pages, and email subject lines, to optimize campaign performance.

Website Management
– Website Maintenance: Ensure the school’s website is up-to-date, user-friendly, and optimized for search engines. Regularly update content, fix any technical issues, and improve website functionality.
– Landing Pages: Create and optimize landing pages for marketing campaigns. Ensure landing pages are designed to convert visitors into leads and provide a seamless user experience.

Community Engagement
– Online Reputation Management: Monitor online reviews and feedback about the school. Respond to comments and reviews in a timely and professional manner to maintain a positive online reputation.
– Event Promotion: Promote school events, open houses, and information sessions through digital channels. Use various marketing tactics to attract attendees and generate interest.
– Partnerships: Collaborate with local businesses, educational organizations, and influencers to enhance the school’s visibility and reach. Develop partnerships to support marketing initiatives.

 Budget Management
– Budget Allocation: Manage the digital marketing budget and allocate resources effectively to maximize return on investment (ROI). Ensure all campaigns are cost-effective and within budget.
– Vendor Management: Work with external vendors, such as advertising agencies and graphic designers, to execute marketing campaigns. Ensure vendors deliver high-quality work on time and within budget.

Qualifications and Skills-Digital Marketing job at School

 Educational Background
– Minimum Education: Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field. Advanced certifications in digital marketing are a plus.

Professional Experience
– Experience: 3-5 years of experience in digital marketing, preferably in the education sector. Proven track record of managing successful digital marketing campaigns.

 Technical Skills
– SEO/SEM: Strong understanding of search engine optimization (SEO) and search engine marketing (SEM). Experience with tools like Google Analytics, Google Ads, and keyword research tools.
– Content Management Systems: Proficiency in using content management systems (CMS) such as WordPress. Ability to update and manage website content.
– Social Media Platforms: In-depth knowledge of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube. Experience with social media management tools.
– Email Marketing: Experience with email marketing platforms such as Mailchimp or Constant Contact. Ability to design and execute effective email campaigns.
– Graphic Design: Basic graphic design skills using tools like Adobe Photoshop or Canva. Ability to create visually appealing marketing materials.
– Analytics: Proficiency in using analytics tools to track and measure campaign performance. Strong analytical skills to interpret data and make informed decisions.

Interpersonal Skills
– Communication: Excellent verbal and written communication skills. Ability to create compelling content and communicate effectively with various audiences.
– Creativity: Creative thinker with the ability to generate innovative ideas for digital marketing campaigns. Strong eye for design and attention to detail.
– Time Management: Ability to manage multiple projects simultaneously and meet deadlines. Strong organizational skills and attention to detail.
– Collaboration: Team player with the ability to work collaboratively with colleagues, vendors, and stakeholders. Ability to build and maintain positive relationships.

How to Apply-Digital Marketing job at School

Interested candidates are invited to submit their resume and cover letter. Please send your application to Info@makhijaplacement.com with the subject line “Digital Marketing Executive Application”

Makhija Placement
☎️:- +91-9136437977, 8920508558
📧:-info@makhijaplacement.com
🌐:-www.Makhijaplacement.com

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